Going the whole nine yards, two friends in Bengaluru made a pact in March to wear 100 saris in the year. To track their own progress, media entrepreneur Anju Kadam, 47, and perfumer Ally Matthan, 35, started tweeting photos of themselves in their saris, with the hashtag #100sareepact. Soon, more than 1 lakh women worldwide had signed up to showcase their own saris too.
The initiative’s website, Facebook page and Twitter feed now feature women from across India and as far away as South Korea, the UK and the US. “Ally and I posted updates on Twitter and Facebook simply to track our progress,” says Kadam, who has worn 30 saris this year already. “People started joining in the very next day and the ‘pact’ grew organically.”
The idea, they say, is to bring the traditional garment back in vogue as daily wear. “Saris allow you to dress up or dress down, making them ideal for work,” says Kadam. “Women have experimented with drapes and styles and sent us photographs of themselves in their saris.”
With each photograph, the women must upload a ‘sari story’. For instance, when storyteller Deeptha Vivekanand, 33, from Bengaluru wore a Kanjeevaram silk, she wrote about how her grandmother used to wear it to temples.
Kadam and Matthan even organised an offline ‘sari date’ in Bengaluru in March and plan to host one in Mumbai soon. To join the pact, visit 100sareepact.com.