14 yrs on, Maxim's UK print edition shuts | fashion and trends | Hindustan Times
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14 yrs on, Maxim's UK print edition shuts

fashion and trends Updated: Apr 24, 2009 01:57 IST
Hindustan Times
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Maxim, one of the titles synonymous with the mid-1990s lads' mag boom, is closing its UK print edition after 14 years and will become online only in Britain from next month.

"Maxim's circulation has been in a tailspin for several years, falling a massive 41.4 per cent year on year in the second half of 2008 to just 45,951," reports Guardian.

Owned by Dennis Publishing, the men's monthly will still have an online presence but apparently, it is still unclear how much of the magazine's content will continue to be published online.

The June issue of Maxim will be the last to hit newstands. It goes on sale on 23 April. The title was re-designed recently in an attempt to increase revenue.

Dennis Publishing is now the sole importer of the US edition of Maxim and will continue to supply copies to both UK newsstands and subscribers.

The current subscribers to the UK version will receive the option of subscribing to the US edition or another men's lifestyle magazine owned by Dennis Publishing.

Maxim was launched in 1995 and the website followed in 1999. The UK website has a reported 5,00,000 unique users per month and 8.2 million page views per month. The website also has 2,60,000 subscribers to its weekly email newsletter.

Other men's titles in the Dennis portfolio include Bizarre, Men's Fitness and weekly magazine Monkey.