3 Indian designers to showcase their sustainable fashion collections at the London Fashion Week | fashion and trends | Hindustan Times
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3 Indian designers to showcase their sustainable fashion collections at the London Fashion Week

The three designers -- [KA][SHA] by Karishma Shahani Khan, Ikai by Ragini Ahuja and Antar-Agni by Ujjawal Dubey -- have been chosen to enhance their business internationally by showcasing their collections to world.

fashion and trends Updated: Sep 13, 2017 12:07 IST
Models walk the ramp in collections by Antar-Agni by Ujjawal Dubey (left) and [KA][SHA] by Karishma Shahani Khan at Lakmé Fashion Week Winter/Festive 2016.
Models walk the ramp in collections by Antar-Agni by Ujjawal Dubey (left) and [KA][SHA] by Karishma Shahani Khan at Lakmé Fashion Week Winter/Festive 2016. (LFW)

In a bid to boost Indian fashion designing talent internationally and celebrate the India-UK Year of Culture 2017, IMG Reliance and the British Fashion Council announced that they will support three emerging Indian designers to showcase within the designers Showrooms at the London Fashion Week September 15-19.

The three designers were part of the award winning exhibit presented by IMG Reliance “The Indian Pastoralists” -- a special sustainable fashion exhibition at the International Fashion Showcase(IFS) 2017, which celebrates the universal relevance of fashion in contemporary culture and which forms a key part of London Fashion Week’s public-facing programme held during London Fashion Week February 2017.

They won the award for India and were announced as the winner of “International Fashion Showcase Country Award” beating works from 25 other nations judged by a panel of industry experts.

The three designers -- [KA][SHA] by Karishma Shahani Khan, Ikai by Ragini Ahuja and Antar-Agni by Ujjawal Dubey -- have been chosen to enhance their business internationally by showcasing their collections to world media and buyers through the prestigious Designer Showroom space at The Store Studios, the main London Fashion Week venue.

The three designers were invited by the British Fashion Council to showcase their collections as the IFS 2017 winners. The chosen Indian designers have a contemporary view to design though rooted in strong Indian influences making them perfect to represent the country’s emerging fashion aesthetic to the global audience.

Jaspreet Chandok, Head of Fashion, IMG Reliance said, “IMG Reliance through its lead platform Lakme Fashion Week has always focused on supporting young and emerging designers and this is an extension of the same.”

“We were honoured to win at the International Fashion Showcase last season at London Fashion Week and we hope that this is the start of a long and fruitful relationship between the fashion industries of UK and India.”

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