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A global nod to Desi eco chic

fashion-and-trends Updated: Jun 07, 2011 01:54 IST
Sandeep Verma
Sandeep Verma
Hindustan Times
Highlight Story

Forget bling and fusion, the buzz word in Indian fashion right now, is to go eco-friendly. The fashion with conscience movement had been gaining momentum for quite some time, and now designers are going out of their way to add that eco-chic twist to their collections.

Samant Chauhan is one such designer. After having shown his environment friendly designs on runways in India, now his eco-chic line has got a global mention. US-based Sass Brown, a professor at Fashion Institute of Technology, New York, in her new book Eco Fashion talks about Chauhan’s work and has featured him as one of the leading designers who promote eco friendly clothes.

“I have interacted with Sass Brown on few occasions over the phone and also met her during London fashion Week, couple of years back. I was amazed by her understanding of the whole process of preparing eco-friendly garments,” says Chauhan, who is excited as he is the only designer from India, who has been featured in this book.

So, what got featured in the book? “It’s my Silk Route Collection made out of 100% raw Bhagalpur Silk that has been featured. Hailing from the land of traditional silk weavers (Bhagalpur, Bihar), I’ve always been awed by the raw sophistication of this poor cousin of the much celebrated, silk”. Explaining his works, he says: “I try to use the natural colours to the fabrics produced in the Bhagalpur region. My embroidery is created out of recycled wastes and the patterns are based on zero wastage”.

Talking about the book he says, the book shatters the myths that only simple and very basic looks can be created by sustainable fashion across the world. “The idea is to bring to the readers the significant facts about sustainable fashion that mostly go unnoticed- both the desirability factor and the usefulness of the eco-friendly fashion,” adds Chauhan.