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Ahana Deol to design for beauty pageant

fashion and trends Updated: Jan 25, 2012 13:28 IST
Dibyojyoti Baksi
Dibyojyoti Baksi
Hindustan Times
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The youngest Deol girl, Ahana, will showcase designs under her label, Divinorum, at the Grand Finale of the beauty pageant, Indian Princess, in the city.

Ahana agreed to display her designs because the money collected from the contest will be given to the families of the martyrs from the Indian Army, and underprivileged kids.

“It’s a great platform and a wonderful cause that I’m getting associated with. I think it’s a good start for me,” beams Ahana, adding, “So far, my creations have only been sold at the flea markets in Goa because they were casual clothes. I wanted to design something more commercial like evening wear. And look, I’ve got my window.”

The 26-year-old daughter of actors-politicians Dharmendra and Hema Malini informs that she’s trying to incorporate crochet work in her designs.

Ahana designed her father’s wardrobe for the reality show, India’s Got Talent 3. Considering her brothers, Sunny and Bobby, and sister Esha are actors, wouldn’t she like to design for them for their movies too?

“It doesn’t interest me,” she replies, adding, “But I don’t mind a one-of assignment if something interests me.”

Ahana also plans to open her designer stores at Camden Market and Portobello Market in London. She reasons, “I think I can sell my designs better over there. And I haven’t really found a great place in Mumbai.”

Ahana to launch a website
The younger Deol girl plans to launch a website to publicise her designer label.

“My website will be available online next month,” says Ahana, confirming the news. “I believe a lot of people these days shop through websites.

So, I think it should work in terms publicity and marketing for my designs.” Ahana also plans to put up her designs on other websites.

“It won’t be the couture line. I’ll display my pret designs on other sites,” she adds.

However, the IP address of the site is undecided. It’s likely to be either www.divinorum.com or www.divinorum.in.

The designer will also post her work on her facebook page.