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All eyes on Brit fash brigade

fashion-and-trends Updated: Sep 16, 2012 00:39 IST

Hindustan Times
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After the recently concluded New York Fashion Week, ramp fever has now taken over London. The fashion week in the British Capital started on Friday, in a city still riding the wave of a summer of Olympic glory. London has also been named “Global Fashion Capital” by US-based Global Language Monitor (GLM), a key trend watcher, for the second consecutive year. “London’s two-year run has been propelled by two rather extraordinary circumstances: the emergence of Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said GLM’s fashion director, Bekka Payack.

Britain’s Olympic and Paralympic heroes won their gold medals in clothing designed by one of London fashion’s biggest stars, Stella McCartney, in
collaboration with Adidas. “It’s that creativity and interesting product that we have in London that continues to see our designer businesses go from strength to strength,” says Caroline Rush, chief executive of the British Fashion Council. Vivienne Westwood, the queen of punk, who is still spawning imitations four decades later, will present Red Label, her secondary line on the ramps in London today. The show featuring Mulberry, a British brand popular in Asia, to be held on Tuesday, is one of the most eagerly awaited shows at the event. While an Alexander McQueen collection will be missing at the event, other participants include Erdem, Christopher Kane and Paul Smith.

Desi designs at London Fashion Week
Mumbai girl Saloni Lodha will be an exhibitor at London Fashion Week. Her designs, including jewellery, ready-to-wear clothing and scarves will be up on display. Her work is inspired by Japanese art and culture.Ashish Gupta, born and brought up in Delhi, will again showcase his work at London Fashion Week on Tuesday. He has described his collection as having “sequins, glamour, sportswear and more sequins.”

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