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All for a digital makeover

fashion-and-trends Updated: Sep 07, 2010 14:26 IST
Rahul Sabharwal
Rahul Sabharwal
Hindustan Times
Highlight Story

You may have heard of magazines and ad agencies airbrushing pictures of their cover girls, but with news of actor Matthew McConaughey’s photo being airbrushed for a D&G ad campaign surfacing last week, getting airbrushed has ceased to be a female affair.

We tried to find out whether our desi hunks are also made to go under the photoshop knife. “Nothing leaves the studio without being airbrushed. It’s so much cheaper than surgery - whether it’s about getting a spot removed from your face or having some part of your body tucked in,” says celeb photographer Atul Kasbekar.

He adds that just as men started getting pedicures decades after women, the trend of airbrushing to look good too has arrived, albeit late.

“Airbrushing is good in moderation and I’m not closed to the idea,” admits actor Kunal Kapoor. “But it can be a disaster if you make a celeb look like he just came back from the plastic surgeon.” Magazine editors, too, admit to the trend.

“Recently, we had to delay going to press by two days because the actor on our cover wanted his photo digitally modified,” reveals Jamal Shaikh, editor, Men’s Health India.

“Stars are well aware of photoshop. Most men want under-eye bags removed,” reveals celeb photographer Dabboo Ratnani.

“Toning down the arms and thighs to give a chiselled look happens frequently,” adds Vivek Parikh, editor, Maxim India.