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All on one

fashion-and-trends Updated: Jun 17, 2011 14:47 IST
Serena Menon
Serena Menon
Hindustan Times
Highlight Story

Having trouble weighing your options before you buy a new pair of shoes? A Delhi-based website is attempting to fill that gap. The interactive site allows patrons to compare various types of the footwear from over 60 Indian and international brands.



“Connecting and interacting with the customer over a product like shoes is easier,” says Shalien Amin, CEO of

www.bestylish.com

. The site, which claims to be one of the first Indian sites that exclusively sell footwear for men, women and children, was launched a few weeks ago and plans to expand to other products soon. “Brands are acknowledging our presence now, and we will continue adding to the existing list of 60,” adds Amin.



However in India, most people who shop for footwear prefer trying them on. And though it might not be the best product to sell online, the owners believe that they present buyers with enough options to gauge quality.



“We give free shipping and 28 days to try the shoe and return it free of cost,” says Amin, adding that though the site isn’t a discount outlet, the price range will never be unaffordable.



“We’ll have season sales like all stores do and stock a few expensive products from DKNY, but that’s rare. We want to be an online store for regular footwear.”



The site has categories like special features, heel height, inner and outer material, width and occasion, to help narrow down patrons’ search.Featured brands include Catwalk, Woodland, Adidas, Buckaroo, Nike, DKNY, Provogue, Liberty, Converse, Lee Cooper.It also stocks slippers and shoes from random superhero brands —Batman, Superman, Spiderman and Barbie.



While some shoes available on the web store aren’t available at their official outlets, Amin now plans to introduce a regular footwear brand from California. “A lot of Hollywood actors are seen wearing Zitz shoes. You can zip off the lower part and top half of the shoe to change its look. Stock will arrive within the next 10 days.”