Angry Birds print on T-shirts becomes a rage | fashion and trends | Hindustan Times
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Angry Birds print on T-shirts becomes a rage

T-shirts for men, women and kids featuring prints of popular game. Angry Birds push fake Being Human tees from number one spot.

fashion and trends Updated: Jan 16, 2012 12:39 IST
Rochelle Pinto
Angry-Birds-Rio-by-Rovio-Mobile-Ltd
Angry-Birds-Rio-by-Rovio-Mobile-Ltd

The game had the world addicted, and now the T-shirts have stormed the streets. Angry Birds, the deceptively simple game involving launching missile birds at gloating pigs, has now found expression on T-shirts and other clothing, available at all the city’s busiest shopping markets.

Take a stroll down Fashion Street in Churchgate, and you’ll notice that almost every stall has the Angry Birds tees displayed prominently.

“They are the fastest selling items,” says Guddu, whose shop only stocks merchandise for men. “They are sold out now, I only have one piece left. I have fresh stock coming in two days.”

Interestingly, the fad is shared by both men and women, with a few tees available in kiddie sizes too. While they made their debut at Bandra’s Bangkok merchandise stores, selling for around Rs 400 a piece, the standard rate on the street is about Rs 200 for women, and about Rs 350 for men. But here, you can score an even cheaper deal with sharp bargaining skills.

At a Linking Road store selling tops for young women, owner Rajesh admits that he sells almost five pieces inspired by the popular game a day, and has stocked up on all colours and sizes.

“I don’t know what the design is, but all the college girls want this type of T-shirt,” he admits, adding, “I think it must be a cartoon. Now, the demand for Being Human tops has gone down, and this has become popular.”