With November being the World Vegan Month, People for the Ethical Treatment of Animals (PETA), India has recognised the cruelty-free contributions to the fashion world with PETA-Approved Vegan Fashion Awards.
The jury which consists of actor Jacqueline Fernandez, Fashion Design Council of India president Sunil Sethi and director general, National Institute of Fashion and Technology P K Gera, honoured designer Sabyasachi Mukherjee with the title of Best Designer for Vegan Saris.
With shoppers becoming more concerned than ever about the origins of the products that they buy, the demand for pleather, faux silk, fake snake and other cruelty-free fabrics has shot up.
Everyone from high-street retailers to veteran designers is striving to meet shoppers' demand for animal-free fashion.
"There is a wide range of chic and cruelty-free clothing and accessories. From your handbags to your saris to your shoes, it's easier than ever to find top quality products without harming a hair, a feather or a scale on any animal's head," said Fernandez.
Sethi added, "It's a fantastic way to raise awareness about the wide availability of cruelty-free fashion."