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Armani's new face

Rihanna replaces Megan Fox as the new face of fashion label Emporio Armani.

fashion and trends Updated: Jul 15, 2011 01:49 IST

R&B star Rihanna has replaced sultry actor Megan Fox as the new face of fashion label Emporio Armani. The 23-year-old singer will front a new campaign for Armani Underwear and Armani Jeans, said The Hollywood Reporter. The singer previously appeared in a 2008 campaign for Gucci and has been a celebrity spokesperson for CoverGirl cosmetics since 2007. The new Armani advertisements were shot on location in New York and will launch in September worldwide.