Art on the sleeves | fashion and trends | Hindustan Times
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Art on the sleeves

fashion-and-trends Updated: Apr 19, 2008 17:49 IST
Kirti Mehta
Kirti Mehta
Hindustan Times
Highlight Story

Here’s a reason for the fashionistas to say WOW. Before you wonder, WOW or the World of Wearable Art is an arena where people from all walks of life come together to create any art form for a moving body.

First shown in 1987 in Wellington, New Zealand, World of Wearable Art is Suzie Moncrieff’s brainchild.
Around 33,000 people from around the world participate in the show. There are numerous entries from different parts of the world but only a handful get selected. Fashion Design Council of India (FDCI) has formally collaborated with WOW.

The preview held yesterday saw the final design entries from India which will participate in creative fashion extravaganza. Government of New Zealand will bear the travel expenses, while the prizes one gets are bonus.

Suzie Moncrieff, creator and director WOW, says, “I can see that many fashion students in India are very talented and are ready to make their mark internationally.”

Many Indian students in the last three years have made their mark in this event. Past entries have included diverse materials such as bicycle tubes, plastic bottles, paper clips, business cards, postage stamps, industrial waste, etc.

WOW 2007 had 12 Indian designs showcase and one winning entry titled ‘The Weavers Finch Colony’ by Pearl Academy’s NP Jayaraj in the open category. NIFT New Delhi students, Narresh Kukreja and Shivan Bhatia, were highly commended and awarded for their entry, the ‘Bee Hive Bra’ in the Bizarre Bra Category at WOW 2006.