are a big hit among younger girls,” says Sarika Dresswala, head designer of Maganlal Dresswala, the city’s most popular costume store.
“It’s the most traditional style, but people were not open to the idea before.” She says that hemlines on
are now knee-length and batik and bandhini prints are becoming popular.
Both Dresswala and Avinash Guladh of Aayush Dresswala in Andheri agree that Bollywood references are rare during this festival. “Since the festival only takes place once a year, people prefer a more traditional look,” insists Guladh.
Nisha Bedi, stylist for TV show Saath Nibhana Saathiya, which is gearing up to celebrate Navratri, says that she’s veered away from the traditional styles. “We’re not doing the regular lehengas that you’ll see elsewhere. We’ve designed separate clothes for each character. For the main girl Gopi, we’ve used red, embellished with antique gold enmbroidery. There will be no mirror work on the costumes.” She adds, “Even the second lead Rashi will be wearing flamboyant colours like turquoise paired with red embroidery. It looks good on camera and is a breather from the traditional styles.”
Designer Nikasha Tawadey has some tips for those looking to stand out in a crowd. “Try pairing a backless Kachchi top with patiala pants in a solid colour. They will allow you to move freely and be completely fashion forward.”