Bar Refaeli has posed completely nude in a black and white TV commercial to promote her new lingerie range Under.Me.
The former Sports Illustrated swimsuit model, who has underwear line Under.Me, is seen checking herself out in the mirror while wearing absolutely nothing having just got out of the bath, giving no clue as to what she is trying to sell.
The advert starts with her lazing in the bath before it cuts to her lounging on a bed and then an armchair puffing on an unlit cigar.
Dressed in a pair of black knickers and a T-shirt, she then pulls on some socks, proving that she really is promoting her range and not just looking for an excuse to show off her enviable figure.
She is then seen in her garden mowing the lawn and skimming the pool in her knickers before practising a few baseball swings.
Then it’s back to the bathroom where she is naked again and combing her hair in front of the mirror while checking herself out.
The range is exclusively designed by the Israeli babe, who has stuck to simple lines and soft cotton.
"My underwear is the clothing article closest to my body, and as such, I want it to complement it and not steal the show. There is nothing better than simple, comfortable, quality clothing," the Daily Mail quoted her as saying at the time of launch.
"My work means I’m travelling all the time, rushing from city to city and wearing the most incredible, elaborate designs. I love it, but on my downtime I just want to relax and be myself."
"I don’t want my clothes to define me. And that’s the idea behind under.me - a focused collection of beautifully-made basics that look good and feel amazing. That’s all I need. Because underneath my clothes lies the real me. Nothing else," she added.