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Beauty shopping with brains

Choosing a product from a slew of items just became easier for beauty shoppers.

fashion and trends Updated: Aug 04, 2011 00:28 IST

Choosing a product from a slew of items just became easier for beauty shoppers.

You can now not only base your product choice on independent customer reviews, but also buy it then and there on the same social site you read the review on.

A new website Bloom.com allows members to submit their personal profiles in order to receive recommendations from their beauty matches and then leads them directly to their virtual shopping cart.

Have a first look at the new beauty destination at http://www.bloom.com.