As the city gears up for the Couture Week, fashion enthusiasts are busy getting their all-access pass for the four-day long fashion event.
While familiar front-row faces — fashion editors, designers, Bollywood celebs — will undoubtedly make the cut for glam photo ops, there’s a new breed of writers and photographers who are making their way past front row politics, with their unfettered, witty and indulgent take on fashion.
“The relevance of bloggers today can’t be undermined. We try to encourage them and give them accreditation for fashion events, as they cater to a large audience, and provide them with fresh fashion insight. They go beyond the clothes, and are able to interpret the creativity they see on the ramp,” says Sunil Sethi, president, Fashion Design Council of India.
H is take on street fashion is plain inspiring — from his Men in Checkered Gamchas series, to fashion week style spotting. “I started the blog as I had street fashion photos from Dharamsala, and I realised I could share them this way. I document what people are wearing, interview them. I also get to interact with designers, one-on-one,” he says. In the past two years, the Mumbai-based blogger has attended fashion weeks and managed hundreds of blog followers. When asked if bloggers in India will be able to take over the front row, he says, “I think it’s already happening here.”
The city-based student has attended fashion weeks in Delhi, Lifestyle Pakistan Fashion Show and will also be attending the Couture Week. “I have been invited by the designers a lot of times and have received invitations from Lecoanet Hemant, Gaurav Jai Gupta, FDCI,” says Shristi, who has more than 700 members on her blog. “The blogging scene in the country still needs a boost. We have the second and third rows, but reaching the first will take a couple of years,” says the 21-year-old, whose recent blog post covers her fashion experiences in Milan.
A regular at Wills Lifestyle India Fashion Week, since the past few seasons, this NIFT Delhi student’s blog has now transcended into a full-fledged website. “Fashion bloggers are invited for a collection-preview from a number of designers of late. Apart from those organised by FDCI, I attend plenty of other shows when designers invite me. Also, when the garments interest me, I don’t shy away from entering the stalls at the fashion weeks. Fashion bloggers have also been invited for a preview of the collection, by a number of designers,” he says.
“I’ve been invited to shows at several different fashion weeks, because of my blogging, and I have also been able to attend the Wills India Fashion Week cycle, twice so far. I’m really looking forward to attending more fashion shows in New York, now that I’m moving there,” says the 17-year-old, who is shifting base from Delhi to the Big Apple, to attend Fashion Institute of Technology. Arushi can boast of more than 900 members on her blog. “The blog gave me a platform to interact with like-minded people. Over time, it evolved into a personal style diary.”
One half of filmy fahionista sisters, Rhea Kapoor, once tweeted: “@santumisra cute blog, i was wondering where the bryanboys of mumbai and delhi are! (sic).” The city-based blogger, who is one of the most recognised faces at fashion weeks, says “I see front rows happening in near future. I’ve reached the third row, not bad right? When I started my
#overheard series of tweets, it got me into trouble, but people loved it because it was cheeky. Now, I practically get invited to and have covered all fashion weeks!”Their blogs got them global recognition.
From being a fashion blogger to crowning America’s Next Top Model alongside Tyra Banks — 31-year-old Bryan Grey Yambao has definitely come a long way. How many fashion-crazy writers and bloggers can boast of a personalised bag named after them, and designed by style stalwart Marc Jacobs? This one can!
At an age where most of us would have been discovering the charms of dressing up for birthday party, this then 13-year-old blogger was invited to attend New York Fashion Week. Three years on, she has a photo album where she shares the frame with the likes of Karl Lagerfeld and Alexa Chung, and is the founder, editor-in-chief of online fashion magazine, Rookie. thestylerookie.com