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Bridal Asia set for September

Bridal Asia, the annual three-day wedding extravaganza, is all set to come back in September, bringing together a melange of designers from India, Pakistan, Sri Lanka and Bangladesh.

fashion and trends Updated: Jun 26, 2010 16:18 IST

Bridal AsiaBridal Asia, the annual three-day wedding extravaganza, is all set to come back in September, bringing together a melange of designers from India, Pakistan, Sri Lanka and Bangladesh.

This is not the first time that designers from neighbouring countries are participating in the wedding exhibition, and Bridal Asia founder Divya Gurwara believes that weddings are celebrations during which every country has something different to offer.

Keeping the upcoming Commonwealth Games in mind, the dates of the 12th edition of Bridal Asia have been rescheduled to September 11-13 at Ashoka Hotel.

Organised with the idea of bringing everything related to weddings under a single roof, one can find designer lehengas to jewellery, wedding planners to honeymoon packages and from lingerie to accessories in the exhibition.

So what's new this time? "Well we can't change the concept, it always remains the same but only collections differ. Each participating designer brings in a fresh collection that he believes is in vogue and will appeal to people," Gurwara said.

"This time, we have 50 participating designers... you can say this is the new thing because we have never had so many participating designers. A lot of new talent is coming up and is keen to showcase its bright ideas," she added.

With an impressive list of designers like Sabyasachi Mukherjee, Pallavi Jaikishan, Rina Dhaka, Falguni & Shane Peacock, Jaya Rathore among others participating this year, one can't ask for more.

Moreover, jewellery designers like Notandas, Preeti Shah, Dolly Oberoi and accessory designers like Malaga and Bea Accessories are also part of the mega event.

Talking about the success mantra of the Bridal Asia, Gurwara said: "There are so many things - right mix of designers, venue... an event like this happens when various modules come together with the same aim and proposition."