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Burberry drops Moss from latest ad

The British luxury fashion house's new campaign will reportedly feature models 10 years younger than Kate Moss.

fashion and trends Updated: Jul 07, 2007 17:17 IST

Supermodel Kate Moss has received another blow. She has been dropped by Burberry from their latest advertising campaign in favour of younger British faces.

Upmarket fashion label Burberry originally dumped Moss following allegations of cocaine-snorting in September 2005, but became one of the first brands to rehire her last year.

Moss’ brand record

Fashion labels Agent Provocateur,H&M and Chanel had also dropped Kate Moss from their campaigns.

While her contract with Agent Provocateur lasted for a year,H&M and Chanel had dropped her soon after thecocaine-snorting case of 2005.

The supermodel picked up lucrative contracts with Virgin Mobile, Calvin Klein and motorcycle brand Belstaff after the cocaine episode.

She launched her own clothing range at London's Topshop flagship store on May 1, 2007.

But now Burberry bosses have revealed that their next campaign will feature models who are more than ten years younger than Kate, reports The Sun.

The cast of the new Burberry campaign, shot by Mario Testino, includes 21-year-old Agyness Deyn, and 20-year-old Lily Donaldson, who will both feature in a series of ads along with up-and-coming indie brands The View and The Paddingtons.

Kate makes £30 million from her contracts with trendy brands and her Burberry deal is believed to be worth around £1 million alone.

However, a Burberry spokesman insisted that Moss, who has featured in 11 of its past 15 campaigns, was “still part of the Burberry family”.

This news comes just days after saucy undies firm Agent Provocateur dumped Kate, also in favour of a younger face. The underwear company paid Moss £500,000 last year but has decided not to renew her contract.