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City brought to heel

fashion and trends Updated: Aug 09, 2011 15:36 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

This news might just send your shoe fetish into overdrive. A city designer store is organizing a trunk show, featuring couture footwear brand Veruschka, where interested customers can walk in and design their own shoe.

The event, at designer store Mogra from August 10- 13, allows you to choose the type of heel, upper, and ornamentation, resulting in a perfectly customized piece. “Our brand was launched in 2005 in Mumbai, and we have a prêt line of shoes that we do every season, aside from our custom-made line,” reveals Shubha Sethi, who runs the label along with design partner Payal Kothari.

“While our prêt line retails for between Rs 2,500-Rs 5,000, our couture line doesn’t have a ceiling, because it depends on the kind of shoe you want. For example, if we use Swarovski crystals as embellishment, obviously, the price will go up.”

The brand is known for designing comfortable high heels for women. Ask Sethi what kind of heel is most in demand and she says, “During the wedding season, we get maximum requests for a wedge heel, because that’s the only kind you can wear a heavy Indian outfit and dance in. People want theirs with many crystals and in different colours.”

As women are known for punishing themselves for the sake of beauty, Sethi reveals that they even have clients who demand five and six inch heels. “And they’re not even very short,” she says with a laugh, adding, “But we add a platform in the front to make it easy to walk in.”

Shoe theory
Sethi decodes the heel essentials for every Indian woman
For formal affairs, a pair of black pumps are essential to a woman’s wardrobe. They go equally well with dresses, skirts or slim-fitted pants.
For ethnic wear, strappy sandals with crystals on it are best, worn in colours like gold silver and copper.
Though not appropriate for Mumbai weather, boots look great when paired with a short skirt or dress.

At Mogra, High Street Phoenix, 462 from August 10-13

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