Time to brush up on your fashion alphabet and get your sartorial accent right. The uber haute season is here folks! As the Wills Lifestyle India Fashion Week kicks off, what is most striking is the “designer mood” read as fashion’s PMS!
While most international designers desist from naming their collections, Indian designers had no such dilemma.
Designer Shantanu Goenka’s line was thematically based on the Pygmalion Effect in psychology. Translated as “behave as people expect of you!” Vikram Phadnis’ Gothic collection bespoke of innocence and guilt.
Coincidentally designers Siddartha Tytler and Varun Bahl’s lines shared the same name Mood Swings. “My collection is the culmination of my trilogy that began three seasons back Multi-Personality Disorder, Middle-Age Crisis and ended with Mood Swings,” says Varun.
Adds Siddartha, “I didn’t know I had the same theme as Varun till recently. When I discovered it, we both had a good laugh.” Fashion’s PMS doesn’t end there. Fresher Samant Chauhan and designer Krishna Mehta have favoured the theme of Kamasutra. “I’m not aware of anyone using the same theme,” says Samant.
On his line, Krishna says, “I’ve used images of the Kamasutra as prints.” Barely three stalls down, another Ajanta print screams from Neeta Bhargava’s stall. On the semblance in themes, Siddartha says, “We don’t sit in one big hall to discuss our themes. If they clash they clash.