Fashion spirit, among others, is one of the things that monsoon dampens. If one does not want to be pummelled by the monsoon showers, one can either carry an umbrella, which is often cumbersome, or wear raincoats that make one look like a wagon covered in tarpaulin.
However, with a bevy of brands and designers creating trendy rain wear, style quotient is set to rise this season. British luxury fashion house, Burberry, known for its iconic trench coats, has created a transparent range of raincoats in white and cherry red. Its spring/summer 2011 Showers Collection comprises broad-collared hooded trench coats in blue, green and red. The collection starts from Rs 10,000.
Closer home, local brands and stores are also picking up this trend. “People want to show off their fashionable dresses, so transparent raincoats are a big hit this season,” says Sunil Daga of Essar Enterprises that has updated their collection of raincoats. Besides transparent jacket, raincoats in bright neon shades and Barbie graphics — priced between Rs60-Rs1,000 — are available in most shops.
For those who are ready to shell out more, designer rain wear has a lot to offer. Designer duo Rahul and Gunjan launched their rain wear collection in Delhi, which features three interesting styles and cuts. “Raincoats have always been boring. All one would get in the market are those dull shaded ghost-gowns. We wanted to give a total makeover to rain wears with an emphasis on wearable art,” says Rahul. “We have a trench coat with belt, a raised necked jacket style that fits the body contour and a loosely fitted poncho-cum-overcoat.”
The prints, which are “an ode to the fashion Capital” present graphical illustrations of the bird’s eye view of Delhi, featuring prominent land marks in bold Devnagari script, charcoal effect illustrations of old Delhi, and even images of the old ghats of Benaras. The collection starts from Rs4000.
EBay has also introduced a whole new range of rain coats on their website. “From funnel necks, long hoods, classic cuts to a host of funky prints and shades, rain coats from leading international brands are available on the site this year,” says Kashyap Vadapalli, director, Category and New Ventures, eBay India that offers stylish raincoats starting from Rs400.
Rainwear across the globe
In Norway people wear Rainchos to beat the showers. It’s a mix between raincoats and ponchos.
In Japan, apart from colourful floral printed and polka dotted raincoats, stylish rain shawls are a big trend this year.
In the United Kingdom, designer raincoats made from wax cotton are selling big time this monsoon.
In Taiwan, everyone’s flaunting neon raincoats. However, yellow raincoats is their all time favourite.
Pretty in Pink
Revisit your girlhood days in this Barbie printed rain jacket Available at: eBay.in Price:Rs485
Old is Gold
Wear the real Indian monsoon milieu with the ghats of Benaras Available at: Debenhams, Ambience mall, Gurgaon Price:Rs4,000 onwards
Spread cheer with a red raincoat Available at: Burberry DLF Place, Emporio, Vasant Kunj Price:Rs10,000 onwards