Connect your denims | fashion and trends | Hindustan Times
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Connect your denims

fashion and trends Updated: May 25, 2011 02:19 IST
Highlight Story

Denim brand Diesel’s pilot project in Madrid allows shoppers in its stores to connect items in real life with their Facebook profile. One has to simply go to a Diesel store, scan the QR code of a product they like with the mobile phone, and then ‘Like’ the page. It takes you to Facebook, where a post of the item will appear on your profile. “People love to share moments of their lives, what they think and, what they like,” says a video description on Diesel’s YouTube page.