Five top Indian designers are partnering Swarovski to use crystals not only in their clothing line, but also in shoes, jewellery and interiors, in an indication of what would be in vogue in the upcoming spring-summer season.
The designers - Tarun Tahiliani, J.J. Valaya, Manish Arora, Rohit Bal and Suneet Verma - used the crystals in a variety of media to showcase their creative brilliance on the theme 'Art of Being' at a press conference here Tuesday.
The designers partnered with Crystallised Swarovski Elements (CSE), a brand from the leading cut-crystal label of Swarovaski, and displayed their creative brilliance.
"The forms given to the global trends by Indian designers through their local interpretations will make this country's fashion industry a force to reckon with in the global arena," said Ute Schumacher, director of trend and design, CSE.
Through its partnership with the designers, the company is targeting a strong foothold in the Indian market.
Showcasing their creativity, each of the five designers decorated a space provided to them using the crystals.
Tahiliani interpreted forthcoming trends in jewellery, Valaya in lighting and fashion, Arora in textile techniques, Bal in shoes and Verma in interiors.
Tahiliani's theme, titled 'The Art of Being...Intimate', showcased a mannequin wearing ornaments studded with crystals standing near a wedding bed. Ropes of pearls, crystals and precious stones were lying on the bed and suspended from the ceiling.
"She is poised on the periphery of her wedding bed, getting ready for a new life and intimacy, but whose soul is searching for a deeper meaning for romance," said Tahiliani.
Valaya's theme, 'The Art of Being...Quite', had a mannequin adorned with crystals standing under a tree in a meditative mode. A chandelier was put over a tree trunk to depict tree branches and leaves.
Arora depicted the theme 'The Art of Being...Physical' with religious images of gods and goddesses on walls with crystals used to adorn the images.
Bal's theme 'The Art of Being...Excessive' had a shoemaking shop with a shutter. A huge sandal decorated with crystals was kept in the middle of the store.
"It symbolised progress with every step out of the shutter. It also symbolises unleashing of opulence," he said.
Verma's theme was 'The Art of Being...Relaxed' in which he showed a poolside view with mannequins sitting besides a swimming pool with crystals spangling their swimsuits and the cushions strewn around.