Addressing a long-standing demand of the designer fraternity, the national capital is to very soon get its first fashion hub to bridge the gaps in development within the industry and promote young talent.
Sponsored by the textiles ministry, Fashion Design Promotion Council (FDPC) has proposed the hub with the aim of making India a fashion destination by capitalising on the potential and creativity of the country's designers.
"The primary objective of the FDPC is to bridge the gap in development within the fashion industry by taking support from the government. I think that there is a need to create a demarcated zone where all Indian designers are present throughout the year and buyers from all over the world can visit anytime"" FDPC Secretary and CEO Vijay Singh said in a statement on Wednesday.
The Delhi Development Aunthority (DDA) has already demarcated 10 acres in Maidan Garhi in south Delhi for the proposed fashion hub, work on which is expected to begin in the current financial year.
The proposed hub will be under the administrative control of the textiles ministry through a public private partnership, as suggested by the Planning Commission.
"This public private partnership will ensure speedy execution of this large scale project. It will enable the coming together of the government and the fashion industry"" Fashion Design Council of India (FDCI) President Sunil Sethi said.
If everything goes according to plan, the proposed hub will host fashion shows during all seasons, have permanent exhibition centres, conduct research on products and manufacturers, organise fashion photo shoots, produce publicity material and literature on a wide range of fashion business related issues, and will also have a textile and crafts museum, guest rooms, fitness centres and much more.
Speaking about the initiative, FDPC vice president Raghavendra Rathore said:""We stand for a united fashion industry and a fashion hub is more than what we have bargained for. Kudos to the forward thinking textile ministry""
Hearing about the new initiative, designer Jai of the Parvesh-Jai duo said it would broaden the spectrum of the Indian fashion industry.
"Creating a fashion hub is a wonderful idea and with the support of the government, it means a lot. We hope it is executed as soon as possible"" Jai told IANS.
"This will broaden the spectrum of the Indian fashion fraternity in every sense and will take Indian fashion to a different level altogether. This is a real nice futuristic approach"" he maintained.