Designers plan to pull out all stops as the first of four Indian fashion weeks begins in the Capital today, despite the economic meltdown that has bitten the global fashion industry deeply.
Glitz and a dose of Bollywood magic is what is promised as 103 designers get ready to show off their Autumn/Winter ’09 collections at the Wills Lifestyle India Fashion Week (WIFW) and a further 38 designers prepare to showcase at the rival Delhi Fashion Week which starts a day later.
This year’s shows promise to be just as grand, and while buyers may have cut budgets, at least 200 of them, many from Paris and West Asia, are expected in Delhi.
Celebrities walking the ramp at the WIFW include cricketers from the Kolkata Knight Riders for Manish Malhotra; Mugdha Godse for Satya Paul; and Chitrangada Singh for Reynu Taandon.
At DFW, star appearances will be made by Deepika Padukone, walking for Tarun Tahliani; and Manoj Bajpai for Abhi-Rahul. The Lecoanet-Hemant show will feature Rajasthani drag queen Queen Harish in a Bollywood-style dress.
Other names, still unconfirmed, include AR Rahman for Rohit Bal; Sonam Kapoor or Asin for Ranna Gill. A host of Delhi celebs; kids from international schools; and Slumdog child stars Rubina Ali and Azhar Ismail Shaikh are also expected on the ramps.
It all kicks off today with the Fashion Design Council of India’s WIFW at Intercontinental Eros. The Fashion Federation of India’s DFW follows on Thursday at DLF Emporio and has international designer Sita de Vesci in its list.
The DFW finale designer is Rohit Bal, who will hold it off-site at his new restaurant Cibo at Janpath on March 23.
While the DFW will have special salon shows for a select audience, the WIFW will have three ramps instead of the usual two. The third one, at the poolside, is a platform for young talent.