Designers launch pocket-friendly jewellery
Designers like Rajesh Pratap Singh, Nikasha Tawadey, Sabyasachi and Raakesh Agarwal are all creating well-priced accessory lines, bearing their signature look.fashion and trends Updated: Jul 15, 2010 18:36 IST
Swapnil Shinde is tying up with an accessory brand to bring out his first official jewellery line by November. "The accessories that I created for my Spring/ Summer collection were all picked up by models, but I got so many demands after that. That’s when I decided to start an official line. I will use Perspex and acrylic paired with traditional Maharashtrian fabrics. The company that I’m tying up with, plans to have the line ready for retail by November."
Keeping in mind Shinde’s easy pricing strategy, the line will be available at reasonable prices, Rs 250 onwards. "I’m going to make a lot of crystal belts, mixed with things that people throw away as junk. I’m also making sure that all the karigars (craftsmen) are Indian and all the material is sourced from India itself."
Designer Raakesh Agarvwal, who will be the youngest designer to ever participate at a Couture Week when he showcases his collection in Delhi this month, says that he was forced to create a jewellery line so that his garment collection doesn’t look incomplete. "I always had to compromise with other jewellery, and I really wanted to present a complete woman this time. I’m not just making jewellery, these pieces are all fashion statement," he insists.
Agarvwal’s line will include a lot of cuffs, armbands and neckpieces, though he says that his key focus is the belt, which is quickly becoming the accessory of the season. “The belt is no longer just a practical item, it’s becoming a piece of jewellery. You can wear it with a dress or a sari. I think it has become the statement of the decade.” Agarvwal’s collection will be priced at Rs 4,000 onwards.
Hyderabad-based designer Anand Kabra is planning to work with pearls for his upcoming collection. “I’m looking for something classic, and nothing says chic better than a string of pearls,” he insists, adding, “Last season, we had very modern jewellery using materials like acrylic and topaz. But this season, people are looking for investment pieces that are not just trendy and for the moment.”