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Dino-Kareena team up

Both are endorsing the same brand and may be seen in ad film together.

fashion and trends Updated: Jun 24, 2010 14:40 IST
Rochelle Pinto

Dino Morea may have been lying low for a while, but the actor-model is gunning for a comeback with a slew of new endorsements to his name.

His most recent catch? Ambassador for the same watch company that Kareena Kapoor endorses.

His choice
“I chose to endorse Chronotech since it is an Italian brand and also features Kareena Kapoor as the ambassador for the women’s watches. Everything put together, it sounded like an interesting deal.”

Morea insists his disappearing act wasn’t because he wasn’t getting any offers, but agrees that he’s now jumping onto the brand bandwagon.

He reveals, “I was being approached for endorsements that just didn’t click. But now I’ll be shooting for the ad soon, and if the creative team thinks that it’s the right way to go, I won’t mind sharing the spotlight with Kareena. I guess I’m back to doing what I started off with.”

Ask him why watches have gone from being a practical accessory to a luxury item and he replies, “There are two kinds of people — those who collect expensive watches because they love them, and those who wear watches because they look nice and are practical. I’m not a watch collector, but I think it’s a great business to get into.”

His next contract will be for an innerwear brand, a trend that seems to be sweeping through.

Bollywood actor Akshay Kumar is already the brand ambassador of Dollar innerwear, while Shah Rukh Khan used to endorse Lux Cozy.

Underwear obsession
“I don’t think it’s a trend in Bollywood. It’s just that India has a huge population and if you want to shout from the rooftops about your brands, it makes sense to have a famous face as ambassador,” he reasons. Though he’s keeping mum about the deal, Morea promises that his ad appearances will be simple and sexy, and not too macho like most other underwear brands. “Yes, I will be going bare-bodied for the shoot. But I don’t know yet if they need me to strip down to my
underwear,” he grins.

Dino’s dressing rules
We asked the dapper dresser (remember he’s also dating fashion designer Nandita Mahtani) his rules for dressing and he complied.

* Cell phone- In this day and age, I think man would be incomplete without his cell phone. But phone etiquette is very important. Never chat on the phone if you’re with a group of people. That’s just anti-social and kills the conversation.

* Watch- every man needs to know the time and there’s something classy about wearing a watch. Plus, there are enough women who are impressed by a man who wears a watch. It’s a symbol of your status.

* Cologne- It’s important for a man to smell nice

* Comfortable underwear- I’m a boxers kind of guy, I like to hang loose. Though you should wear whatever suits your fancy. I have boxers with all kinds of funky prints like cartoon characters and comic strips.