Hollywood actress-turned-designer Elizabeth Hurley launched her first boutique here Thursday.
Called Elizabeth Hurley Beach Boutique store at the discount designer shopping outlet Bicester Village in Oxfordshire, London, the boutique is styled on a beach hut theme, reports the Daily Mail online.
"My friends and I are huge fans of Bicester Village and I am thrilled to be opening my first worldwide boutique here. I hope my beach hut will be a huge success and be the first of many others," she said.
Apart from the 43-year-old former model's own line of swimwear, it will offer 120 British and international fashion labels, Philip Treacy sun hats, and Cutler and Gross sunglasses.