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Emma’s beauty deal

fashion-and-trends Updated: Feb 18, 2011 01:16 IST
Highlight Story

Harry Potter

star Emma Watson has been announced as the new face of beauty brand Lancôme. Following the choices of more mature spokesmodels such as Julia Roberts, opting for Watson to represent its products could hint at the brand’s repositioning towards a younger audience.

Watson, who has previously starred in fashion ads for Burberry and has worked together with eco-friendly brand People Tree, has tried to distance herself from her role as Hermione Granger in

Harry Potter

by getting a new pixie haircut.