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Facebook inspires fashion

American designer Zac Posen said his upcoming Spring-Summer 2010 collection “will be wearable and Facebook inspired”. Jaydeep Ghosh talks to three designers...

fashion and trends Updated: Jun 17, 2009 19:47 IST
Jaydeep Ghosh

It was only a matter of time before social networking sites became an inspiration for fashion. At a recent award function, American designer Zac Posen said his upcoming Spring-Summer 2010 collection “will be wearable and Facebook inspired”.

Given that Indian users of Facebook increased by over 200 per cent in 2007, HT City asked three young designers to create an ode to the era of networking.

“Facebook is interactive, practical, versatile, young in feel and bridges the generation and geographical gaps,” says Raakesh Agarvwal. He interprets his design as beautiful, versatile and structured, just the site. Rahul Mishra’s take is on faces. “The face is the mirror of a person,” he says, “so when you interconnect with friends, relatives and strangers from all parts of the world, it’s the face that you connect to.”

Nitin Bal Chauhan recalls an incident when a pretender opened an account in the name of actor Paresh Rawal. His design is called The Pretender. “My model holds a mask with a smiling face and is wearing a cape to camouflage her real identity.

Windows on the skirt symbolise more of such crooks on the Internet and arrows suggest duped users.”