Designer Puja Arya Monday presented a preview of her autumn-winter collection, inspired by tea towels, for Wills Lifestyle India Fashion Week (WIFW) 2007, the mega fashion event scheduled for March 21-26.
"The collection called 'tea towels and a pop party' is inspired by tea towels or dish towels. In the 18th century England, tea towels were special linen cloth used by women to dry precious bone china tea sets.
"My inspiration is naïve pop flower and kitchen motifs that were used to embroider tea towels in the 1960s-70s," Puja told IANS.
The palette moves from shades of dirty yellow green, smoky pearl grey to darker shades like steel grey, pitch black accentuated with raspberry red.
Puja has created 25 whimsical silhouettes with fabrics like satin, silk, chanderi silk, laheriya (ripple effect), chiffon and taffeta.
"The line is of western silhouettes marked by big, bold prints and flowers, which look modern on Indian fabrics like chanderi silk.
"I am not sure as yet whether I will include some sarees in the collection or keep it completely western," added the entrepreneur.
Puja's line, which steals a look from the 60s yet is modern, offers short mini dresses, empire lines, flared pants, silk mid-length jackets and pleated skirts - mini and a little above the knee.
She has embellished the collection using techniques like hand block printing, tie-dye, patchwork and sequins work.