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Fashion for a cause

Designers donate merchanise for breast cancer charity sale.

fashion and trends Updated: Apr 10, 2011 15:25 IST
Meher Manda

Fashion gets charitable and how! Leading designers Tarun Tahiliani, Ritu Kumar, Manish Arora, Neeta Lulla, Krishna among others have donated their merchandise for a charity sale to be held in the city today. The proceeds will go to Tata Memorial Hospital’s Women’s Cancer Initiative. A silent auction will also take place featuring creations by Chanel, Louis Vuitton, Burberry, Just Cavalli, Tod’s, Victorinox, Mirari, Tag Heuer, Gucci, Christian Dior, Ermenegildo Zegna, Salvatore Ferragamo and Armani.

Nonita Kalra, editor-in-chief of Elle India, which has organised the event, says,“When a woman is detected with breast cancer, it not only affects her, but her entire family too. For this event, the tickets are reasonably priced, so that everyone can come and get oneself checked.”

Kalra is also happy about how leading fashion designers have actively participated by donating their merchandise. “The fashion fraternity, in India and the west, has been very keenly involved in the cause of breast cancer and HIV/Aids. The prices of the donated merchandise have been heavily cut down so that they are not only affordable, but also remind the buyer about getting checked for early detection,” she remarks.

Designer Neeta Lulla who has been a regular at the previous charity sale adds, “I feel deeply for the cause and believe that the carnival can be very effective in initiating a change”. The charity event will also host tarot card reading, massages and games for the buyers.