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Fashion gets a morning high

The Wills Lifestyle India Fashion Week now has a morning show. The Fashion Design Council of India (FDCI) has decided to add at least 5-9 more shows to WIFW’s existing 38 shows in a bid to promote new talents.

fashion and trends Updated: Feb 20, 2010 01:22 IST
Shweta Jain

The Wills Lifestyle India Fashion Week now has a morning show. The Fashion Design Council of India (FDCI) has decided to add at least 5-9 more shows to WIFW’s existing 38 shows in a bid to promote new talents. The new shows are being introduced in the morning slots, which means the Week now starts at 11 am.

In a meeting with upcoming designers two days ago, the FDCI also discussed the possibility of a third ramp to accommodate new talents. FDCI president Sunil Sethi told HT City, “Yes, we are so flooded with applications that we have decided to add morning shows. Now we are doing two Hi-5 shows, which means instead of five, 10 new designers get a chance to showcase their lines.”

New designers are ecstatic. “In the meeting, the Council discussed ways to give maximum representation to new designers like us. I have put up my stall at WIFW in the past. This time, I am hoping to get a show,” says designer Taniya Khanuja.

“We discussed that there will be shows by three to four new designers. Yet not every applicant might get a chance to do a show or even have a stall,” says another first-time designer Chandrani Singh Flora.

Some even suggest that the Week might get extended in duration, but FDCI Board member and designer Pali Sachdev says, “I don’t have any information on this matter. But I think we should stick to a five-day WIFW.”