This season is going to be interesting for fashion. Lakme Fashion Week, beginning on March 5 at the Grand Hyatt, Mumbai, is something I am looking forward to attending as this time onwards, the organisers have decided to call it a resort wear week as opposed to a seasonal theme.
In fact, there was another new event that I had a chance to experience this season. Luxury brand Burberry Prorsum decided to have 3D live transmission of its Autumn/Winter 2010 showing at the London Fashion Week to five cities including Dubai.
In the packed hall, the fashion lovers of Dubai watched the live show, billed to be the world’s first global fashion showing, in awe as it proved that the real experience of a fabulous showing could be shared even if you are sitting miles away from the venue. The live stream of the same was also watched by thousands on our the hindustantimes.com website.
The experience was interesting to people in many ways. To begin with, one didn’t have to brave the torturous London chills to watch the show! On another note, the showing on the screen was interesting as one got to see interviews of many celebrities such as Burberry’s creative head Christopher Bailey and peek into his backstage activities.
It also featured Burberry CEO Angela Ahrendt’s views on Christopher’s creativity, movie stars,
icon Anna Wintour and models on backstage. This would not have been possible for many on the location.
On a 3D telecast, one not only got to see the garments almost in their original forms, but I felt that it was even better as several strategically placed cameras (ariel views included) made the visibility of the creations even better. It was a novel experience, and a good one at that.
Talking about novel experiences, I look forward to the resort wear presentations on the LFW runway starting this Friday. Hopefully, there will be uniformity in the collections presented. If that is coupled with a positive response from the buyers, I guess it can be called a success!