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Fashion that clicks

Fashion bloggers are using social networking to spread the joy of hand-me-downs.

fashion and trends Updated: Dec 29, 2010 14:42 IST
Megha Mahindru

With the party season in full swing, keeping a dress ready for every day of the calendar may be quite a task. But for those who don’t repeat and like it chic, style trawlers in the city are putting up their fashionable brands for less through year-end sales online.

Business journalist Samidha Sharma is one of them. When not filing stories on the stock exchange, the part-time fashion blogger is busy stocking up on trendy clothes and accessories that are showcased on her Facebook page and blog, Street Style (www.streetstyleindia.blogspot.com). “Initially the idea was to document personal style, but later it became more of a documentation of street style in India,” she says.

For many like Sharma, their tryst with style started off as a personal style diary and has now metamorphosed into a thrift shop of sorts. “Often you buy things that you never wear or just wear once and outgrow too soon. So the idea is to pass on things that you think others can use,” adds Sharma, who recently organised a hand-me-down sale with three other fashion bloggers from the city.

Another street fashion blogger, who organises an annual thrift sale is journalist Mitali Parikh. “I used to spend a lot of time checking out stuff around Fashion Street and Colaba, so I decided to catalogue my finds on my blog (www.swastanimasta.wordpress.com). I look for affordable, fashionable stuff and put it up with details like the price and where to get it,” says Parikh, who calls herself a ‘hunter for thrifty treasures.’ “We are working on putting up a sale in January. The idea is to trade cool accessories and clothes and the rule is to keep everything under 900 bucks,” she says.

Another young fashion entrepreneur is 22-year-old Anusha Sachdeva, for whom keeping a wardrobe up-to-date with the latest global fashion is not enough. Sachdeva is on a mission to connect and help her well-heeled sisters online. This week she has organised a wardrobe sale (literally!) from her room in Bandra, which she marked to people as a Facebook event. “I’m an impulsive shopper. Many times I end up buying stuff that I use once and then discard,” says Sachdeva, whose exhibit today features titbits like Zara stilettos and Vero Moda dresses, collected during shopping sprees abroad.

While Parikh offers a budget, street-style catalogue on her webpage, at Sharma’s misnomer of a Facebook group, Street Style, you are likely to find everything from high street fashion to branded outfits that don’t burn your pockets. “Last week I organised a garage sale with some friends. We put together a good mix of new and old clothes and accessories like belts, totes, satchels, stilletoes, Mary Janes, bucket bags and wedges from our wardrobes and the response was phenomenal,” she says. But while the garage sale came and went, Sharma’s online store is always buzzing with great deals.

“The concept of hand-me-downs is very popular abroad. And we in India, grow up passing on clothes to our younger siblings clothes, so why be shy about sharing clothes with someone who fits your style” questions Sharma.

Search for Street Style and Personal Invite for Clothes Stock on your Facebook to bring home some hand-me-downs.