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Fashion Week goes to the masses

fashion-and-trends Updated: Sep 22, 2009 20:45 IST
Sujata Reddy
Sujata Reddy
Hindustan Times
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Fashion Weeks have long been associated with trends that cannot be emulated, producing styles only meant for the elite whose fashion sense went far beyond the masses comprehension. Today, a designer takes the effort to ensure that he sets trends that can be adopted by the masses, taking slices of the common man’s life for inspiration.

“A woman doesn’t want to feel caged or bottled up in the name of fashion,” says Hyderabad-based designer Anand Kabra who had his models sashay the ramp wearing flats with saris. “The idea was initially vetoed because a model’s posture is accentuated when she is in heels which are wrongly looked upon as an obligation with a sari. But I have observed that women prefer to wear flat footwear on a daily basis and that is what I wanted to project,” says Kabra.

Designer Anupama Dayal paraded the same collection that she showed at Lakme Fashion Week this week, at Paris’ Who’s Next 2010 and at a show in Australia. She is also designing a quirky line for the upcoming Tranoi Homme Fair and does her own styling most of the time. “A stylist helps designers edit the collection to suit the local tastes of the place we are showing at,” says Dayal adding that appropriate styling plays a major role in determining the success of a show on the ramp. “The trend of showing wearable lines has thickened only since the last 4-5 seasons. A majority of designers have realised that they can include a couple of quirky outfits, but it is the somber ones that sell the most,” says Dayal citing it as one of the reasons why a chunk of designers opted to team flat footwear with their designs this season.