The 10th edition of the Wills Lifestyle India Fashion Week started on Wednesday with all the bling and bang at the chosen venue – Pragati Maidan.
Organised by the country’s apex fashion body, the Fashion Design Council of India, the five-day extravaganza kickstarted in much more style than ever before. And, those who are involved, are giving a lot of it’s credit to this year’s venue.
It is for the first time that FDCI eschewed a swanky five-star hotel location to provide a bigger and serious business venue. Following which the organisers seems to have got it right.
“The event is meant for serious business and this venue is just perfect for it,” said designer Reena Dhaka, who showcased her collection on the first day.
Agreed designer Vikram Phadnis, who showcases his collection in the Fashion Week, “It’s far more spacious than any hotel, which means better display and a capacity for more people.”
Rohit Bal liked the look and ambiance. “It’s very international. The fact that, this venue provides a more compact space, makes it very easy to float around.”
As many as 71 established and new fashion designers are participating in the spring-summer edition of the fashion week, to catch the attention of more than 80 Indian and international buyers.
Though the Pragati Maidan has been hosting the annual Trade Fair for the last 26 years, this is the frst time that a fashion event of such status is being organised here.
Talking about the shift in venue Safdar H. Khan, Senior General Manager, ITPO said, “Pragati Maidan is the biggest trade complex in Delhi. FDCI wanted to emphasis on the seriousness of the event by moving into a trade venue. We have ensured to provide the best of services from our end.”
The day two will have shows from the designer duo Ashima Leena, Tarun Tahiliani and Rana Gill amongst others.