Mumbai or Delhi? It’s a tough call to decide which is the more fashion conscious city. Delhi houses some of the country’s biggest fashion names while Mumbai has star power. There’s an understated sense of style associated with Mumbai, but no one can accuse Delhi of not being formal. <b2>
“Fashionistas in Delhi buy more fashionable and higher-end products, especially products with bling, colour and surface ornamentation. Mumbaiites opt for more classic and daywear garments,” says Sanjay Kapoor, MD, Genesis Luxury, which has brought brands like Canali, Paul Smith, Kenzo, Aigner and Just Cavalli to India.
“The swish set in Delhi prefers accessories with logos, while Mumbaiites prefer unusually shaped bags without logos,” says Vineeta Trivedi, marketing head of Valentino.
Labels do better business here, says Kapoor. “The desire to own the latest models is greater among Delhiites. This can be attributed to the higher spending potential here, but sadly the city is less aware of some brands. Nevertheless, it’s more profitable to set base here,” Kapoor adds. <b1>
Debate is on
Trivedi reveals that there’s also a gender slant to the business: “Our men’s clothing line does well in Delhi, and our women’s line in Mumbai.”
Restaurateur AD Singh, who divides his time between the two cities says, “Delhi is louder and sexier, like Mumbai suburbs, whereas south Mumbai is low-key and more stylish.”
“Delhiites are very fashion-conscious and follow it religiously,” says Harmeet Bajaj, fashion director, Marie Claire. “Mumbai is very casual and has a very laid-back style.”
However, Tikka Shatrujit Singh of Louis Vuitton completely overturns the ‘Mumbai is low-key and Delhi is bling’ viewpoint. “Delhi is elegant and classy; Mumbai is glamorous and glitzy because of the Bollywood factor,” he says. “When it comes to sales, there is no difference. In fact, there are similarities, as any woman, whether in Mumbai or Delhi, would love to own an ‘it’ LV bag.”
What’s the difference?
Pradeep Hirani of Kimaya, who has stores in both the cities, feels the Delhi-Mumbai debate is like comparing apples with oranges. “Delhi has seasons, so it can be more adventurous,” he points out.
“Mumbaiites have to avoid certain clothes because of the climate. We believe in osmosis, where we provide sexy silhouettes of Mumbai to Delhi and classic and elegant style of Delhi to Mumbai.”
Charu Sachdev of The Sachdev Group, which has brought brands like Moschino, Alberta Ferretti and Jean Paul Gaultier here, says, “There is no great difference in terms of business. And style cannot be generalised.”