Fergie and Lady Gaga will soon have something in common. Soon, both pop divas will be seen in Shane and Falguni Peacock creations. The design duo, already favourites in Bollywood, are waiting for Fergie’s team to fly down to pick up the outfit, before taking it to South Africa where she will perform on June 10 at the World Cup.
“After our London Fashion Week presentation, we had a press show in Los Angeles, where we met a number of American magazine editors and stylists. One stylist wanted to use our garments in a video she was styling for Ozzie Osbourne. She also mentioned that she was styling Fergie for her FIFA World Cup performance and wanted to show her our stuff,” explains Falguni.
The designers were asked to design something futuristic and bearing elements of Africa.
While the designers were keen to see their designs on such a large platform, they didn’t want to get mired in visa issues and chose to concentrate on their garments. “Since she requested the garments at such short notice, we didn’t have time to get the visas done in time. So we thought we’d rather put all our energy into designing the dress,” Falguni explains.
Dressing Gaga Fashion front-runner Lady Gaga is next on their client list and while the Peacocks can’t divulge too many details yet, they do admit that she’s seen a presentation of their garments and will be selecting on for her stage performances. “India used to be known purely as a manufacturing destination, now we actually have someone flying down to pick up a garment from an India designer. It’s very encouraging,” Falguni says.
After many seasons of showing their garments at London Fashion Week, Falguni says the duo has finally cracked the secret to international success: “You have to make garments that international audiences can relate to. With ethnic clothes, we put India on the map. Now to stay there, we need to think and create clothes like them.”