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Flaunting organic wear on 'E' Day

fashion and trends Updated: Jun 05, 2009 17:40 IST
Sujata Reddy
Sujata Reddy
Hindustan Times
Highlight Story

It’s not that you have to know about and flaunt organic clothes on World Environment Day. Fashion designers have realised that fashion is not just about looking trendy but about incorporating the best of nature’s offerings in the process.

What is it
First a lowdown on what exactly is organic fabric. It is fabric spun out of cotton that is grown without the aid of pesticides. Such fabric is also known to have certain health benefits, enjoyed specially by those who have super sensitive skin, easily prone to infection and rashes. Anita Dongre has launched an entire line of eco-friendly clothes called Grassroot.

And no, it is not stuffed with boring monochromatic kurtas and tops. Instead, it is filled with sexy outfits in bold colours. The clothes are available from Rs 4,000 onwards.

Keeping with the trend Flying Machine has introduced a range of organic jeans. A tribute to nature, they say. So, the jeans is free of any trace of metal and boasts of bio-degradable trims.

Switch over
Dongre says that though it is not possible for one to make a complete switch to organic clothing, it would help to at least incorporate a few pieces as one’s personal contribution towards conserving nature.

“Non-organic cotton is grown with the help of loads of pesticides sprayed on. The ill effects of this may not be seen immediately but it takes a heavy toll on the fertility of the soil in the long run,” informs Dongre. Be warned though, organic clothing however comes at a cost, which Dongre says is minor compared to the benefits attached.

“Since organic cotton has to be grown without pesticides, the produce reduces to a certain extent. So, the cost for organic clothing shoots by around 25 per cent,” she says.

Join the gang
Neeta Lulla is another designer who has announced an eco-friendly fashion line titled Chiconomics. The clothes have been made of bamboo and natural dyes. Bamboo, because the plant grows quickly and does not require pesticides to aid it’s stupendous qualities.