Fashion has a heart.
And proving that, is the opening ceremony of the India International Jewellery Week, where 40 celebrities will take to the ramp with their daughters in aid of Beti, a campaign against female foeticide supported by the United Nations Population Fund (UNFPA).
The stars from diverse backgrounds like film, TV, business, fashion, music and high society, will be adorned with creations from Gitanjali brands like Giantti and Nizam.
The real focus of the event will be on the daughters, who are either celebrities, as in the case of Raageshwari Loomba, or have famous parents, as in the case of Rohit Roy’s daughter, Kiara.
Actor Kabir Bedi will be walking with his grand-daughter Aaliyah, instead of his daughter actor Pooja.
Actor Avika Gor, who rose to fame with Balika Vadhu, will take to the ramp with her father, Sameer.
Ask Loomba about her association with Jewel Souk presents Gitanjali Beti and she says, “Gitanjali is the associate sponsor for my upcoming album, The Sufi Odyssey. When they contacted me to perform for the show, I initially felt it would be too soon as the album will only be ready in October.”
But after the concept of the show was explained to her, Loomba changed her mind.
“They wanted me to perform with my father, who has also composed the music for my album. He’s like my twin soul. The cause is dear to me because my parents always wanted a daughter, despite what the rest of the family had in mind.”
The event, which will take place at the Grand Hyatt in the city on July 31.
Fashion designers, Neeta Lulla and daughter Nishka will hit the ramp too.
The second-generation designer and stylist says, “Mum and I had walked before for Beti, and it was great. It’s always fun to walk with your mother, especially when you’re wearing another designer’s garments.”