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French label names shoe after Bollywood

The French seem to be soaked in Bollywood, right from tip to peep-toe. French luxury shoe designer Christian Louboutin’s latest line has two staggeringly tall designs named Bollywoody and Devidas — both inspired from Indian films.

fashion and trends Updated: Jan 10, 2012 12:30 IST
Snigdha Ahuja
French

Bollywoody-heels

The French seem to be soaked in Bollywood, right from tip to peep-toe. French luxury shoe designer Christian Louboutin’s latest line has two staggeringly tall designs named Bollywoody and Devidas — both inspired from Indian films.

“I love Bollywood and all those films. The women there are very feminine. And I love saris,” the designer had said recently. The embroidered shoes that seem to have incorporated typically Indian motifs, beads and strass embellishments are high on the kitsch factor, and their presence has created a stir in global fashion circles. He now plans to enter the Indian market with stores in Delhi and Mumbai.

Fashion experts back home are thrilled. Shoe designer Swati Mehrotra says, “I am a huge fan of Christian Louboutin, and it’s very exciting to see international labels getting inspired by our country.” Mumbai-based designer Archana Kochhar adds, “Such designs put India on the global fashion map.” Delhi-based Nancy Minhas, 22, an assistant at fashion house Gemma Carver, says,

“Everybody is doing it, even Chanel, Hermes and Victoria’s Secret. I like how they blend worlds.”

Others see it as a mere business move. Designer Narendra Kumar says, “Designers abroad have done India-inspired collections before. Just because it’s made by a foreign brand does not make it special. It is what has been done with the inspiration that counts.”

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