French twist to desi kitsch | fashion and trends | Hindustan Times
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French twist to desi kitsch

Indian kitsch that has caught the fancy of French accessory designers Iris Strill, 33, and Emeline Grasset, 32. Iris has been in India for more than a decade now, while Emeline has made India her home for about six years.

fashion and trends Updated: May 09, 2011 01:42 IST
Roma Arora

Indian kitsch that has caught the fancy of French accessory designers Iris Strill, 33, and Emeline Grasset, 32. Iris has been in India for more than a decade now, while Emeline has made India her home for about six years.

The two ladies met in India and decided to work together to create something ‘out-of-the-box’. That’s how they came up with their kitsch accessory store Purple Jungle in Hauz Khas Village in the city. “India is full of beautiful things: monuments, greenery, and interesting people. You can pick such fascinating images from everyday life and put them on a bag, be it the truck or yesteryears detergent ads. India inspires me to explore my creativity,” says Iris Strill.

Their quaint store is full of funky bags, wallets, pouches and cushion covers in a riot of colours with funny messages over them. “Our designs are crazy. We’ve completed one year now and things are going very well for us,” says Emeline Grasset.

So, what’s their USP?
“The trick is to understand what people want and within what price range. Our products are very affordable; they start from Rs 200 and go up to Rs 1500,” says Grasset.

Iris and Emeline have got a hang on Hindi words, like Jaldi jaldi, mushkil, bhaiya, and say they can “easily tackle autowallas now.”
The duo adores the work of designer Manish Arora, while in Bollywood, their favourite actors are Shah Rukh Khan and Priyanka Chopra.

And when it comes to shopping, they enjoy Sarojini Nagar market a lot. “One can find fashionable and affordable things there. Also, I like visiting Sadar Bazaar as you come across new things, trends and ideas there,” adds Grasset.