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GAP comes up with a new logo

fashion-and-trends Updated: Oct 17, 2010 00:31 IST

AFP
Highlight Story

US clothing giant Gap has shelved a new version of its trademark blue-and-white logo, after the attempted re-branding sparked a firestorm of online protests.



The retailer introduced the new logo only a week ago, replacing its distinctive tall upper-case Gap lettering in white on a blue square background.



But critics were scathing about the re-brand, and went online demanding the return of the internationally successful brand’s traditional logo.