At the end of this season’s Wills Lifestyle India Fashion Week (WIFW) one thing was clear — the event needs a permanent venue. The new venue at NSIC Grounds, Okhla and the ‘avoidable’ problems that came with it shows that the event still has a long way to go.
What surprised me was the lackadaisical attitude shown by the organisers in procuring the most important document required for a temporary structure — the fire license. The lack of it, as we all know by now, resulted in the closure of the venue by the Delhi Police.
Also, I felt that in order to stake claims that it is a huge event, plenty of those who could have done away with landed on the catwalk. It would have been better had the event been a little more organised in terms of quality of participating designers.
Of course this is not to say that there weren’t enough high quality participants. In my opinion the organisers should concentrate more on the quality and make it more manageable. One of the worst incidents inside the main show area was the FDCI allowing designer Varun Sardana to remove several rows of chairs for his showing and delaying the show by more than an hour and a half. What did the designer gain by doing all that still remain unanswered to me.
The tent construction was superbly executed and looked perfect. I was told that it was done by a German company. Air conditioning, by and large was poor, especially in the foyer. But inside the MSA-I also saw guests shivering and pulling out their shawls.
The elongated runway did make an impact. But some of the designers chose to present 45 plus garments and worse, made their models walk slowly. That was boring. If you have a large number of garments to display, you’d better asked your models to run. Nothing can hold any one’s interest for more than 20 minutes.
Models by and large were alright. But here too some of them should be thrown out. For instance, there were some who were rather too short to be on the runway, and there were some who had horrible midriffs or walked horribly.
Since I was part of the selection jury this time, I know it happened in the very last minute. Since WIFW is a confirmed event that happens twice a year, why can’t we do the selection well in advance so that there’s enough time to choose and groom the right ones?