After starting the two comic conventions in Delhi and Mumbai and then initiating an awards ceremony to honour the best talent in the field, the organisers of Comic Con India have now launched merchandise.
Fans will now be able to take home mugs, posters, badges and T-shirts that feature the mascots (Super Kudi, Wolver Anna and Wonder Bai) and comic characters created by Comic Con. These items are already available on websites like Buzzingaa and Bombay Merch and will be available at standalone stores in Mumbai by July.
“There was a lot of demand for merchandise at the Comic Cons. In fact, the 2nd Comic Con India saw overall sales touch Rs 50 lakh, out of which around Rs 25 lakh of revenue was earned via merchandise,” says Jatin Varma, founder, Comic Con India, adding that they are currently in talks with standalone stores in Mumbai but are looking for more “creative retailers”.
“Posters are the most expensive and cost around Rs 250, while a four-badge set costs Rs 150 and is the cheap-est,” say Varma, adding that the team has tried to keep prices competitive. “But we are open to expanding the line depending on the feedback.”
That’s not all. Once the system is up and running across metros in India, the plan is to also throw open the network to standalone comic artists and publishers.
Varma says, “We hope to offer authors and publishers the option of marketing their merchandise using our network and selling through us.”