Gladrags Tuesday introduced a new title 'Mrs Tourism' in the beauty pageant it organises annually for married women called 'Mrs India'.
"After naming successful tags like Mrs India and Mrs Globe International, we are now introducing a new title Mrs. Tourism," said Maureen Wadia, president of Gladrags Beauty Pageants and editor of Gladrags magazine.
She said women who were glamorous, confident and intelligent would be selected from across India for the contest.
"We are getting many entries from across the country and I am looking for a lady who is glamorous, confident and has maintained herself perfectly," Wadia said.
She stressed that women should remain healthy and maintain themselves even after marriage.
Twenty-five candidates will finally be chosen from all over India for the pageant that will be held December 8 in Mumbai.