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Goa debuts on the fashion week calendar

fashion-and-trends Updated: Dec 09, 2011 14:47 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

Sunshine, beaches… and a catwalk? That’s what the landscape of the country’s premier resort destination looks like, with the launch of the first India Resort Fashion week in Goa. This new entry only adds to the burgeoning number of ‘fashion weeks’ that are popping up on the calendar, after the ones being held in Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Pune.

Ask organiser Shalini Chughani, head of business development, Id8 media solutions, why India needs another fashion week, especially in the not-so-fashion-focused beach state, and she says, “We’ve been handling fashion weeks, brands and designers for many years, and realised that there is an aspect of fashion—resort wear—that is not seasonable and can be worn by anyone, but hasn’t really been tapped. It took us about 14 months to put it all together, and we received support from the government, because they also believe this is an emerging market.”

As for the location choice, she insists, “Goa is the most exotic resort destination in India, and we’re trying to promote resort wear. I believe Goa should be one of the fashion capitals of the world.”

What makes this new-week-on-the-block more inclusive than its elitist peers, is that regular Joes can check out the fun and fashion by buying passes.

“The India Resort Fashion Week is by invitation only, but on December 10, we move to Marbella Beach Resort, where it turns into a resort fashion festival. We have a ramp set up on the beach with the sunset and the full moon as the backdrop, and the designers showcasing are Manish Malhotra, Shantanu and Nikhil and Provogue,” Chughani says, adding, “We decided to turn it into a festival by popular demand, as many people wanted to come in an experience something different. We have lounges, international DJs coming in from Spain and Brazil, and a shopping village set up in the same premises. The fashion week is dedicated to the business of fashion, but the festival is just about celebrating it.”

India Fashion Week
India has reinvented the term fashion week, with every city attempting to host its own. The official Fashion And Design Council Of India event held in Delhi split in 2005, with Lakme hosting their own in Mumbai. Bangalore and Kolkata held their first fashion weeks in 2009, followed by Pune in 2010. Chandigarh followed suit the same year. Hyderabad held its inaugural show early this year. Goa is the most recent entry.

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