Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.
As the current face of Scandinavian chain Lindex and luxury leather goods brand Coach, the Oscar-winning actress is no stranger to the realm of modeling, and back in 2005 appeared in Estee Lauder's Pleasures perfume ads.
Paltrow will star in TV, print and online campaigns for Boss Nuit Pour Femme, which goes on sale globally this September, with pre-launches slated for August.
The actress joins Sienna Miller, Orlando Bloom and Jared Leto in the Boss perfume family.
The news comes hot on the heels of the announcement that her longtime ex Brad Pitt is the latest face of French fashion house Chanel's iconic No. 5. scent. The actor will be the first male face of the perfume, which has previously been advertised by the likes of Catherine Deneuve, Nicole Kidman and Audrey Tautou.