Wearing old white clothes on Holi is passe. With people becoming increasingly fashion conscious, hot pants, backless blouses and off-shoulder tops in vibrant colours have taken a front seat.
"Yes, there has been a drastic change in the people's perception towards Holi, especially the younger generation. They want to have fun but not at the cost of losing the glamour quotient," Delhi-based designer Riddhima Chauhan told IANS.
"Bollywood plays a major role in inspiring these youngsters to go for the trendy way and what could be a better option than showing the sexy curves in figure-hugging dresses," she added.
Holi songs in movies like Mohabbatein, Waqt - Race Against Time and Action Replayy started this trend where Kim Sharma-Shamita Shetty, Priyanka Chopra and Neha Dhupia respectively brought a revolution in the dress code for Holi.
Style divas are constantly spotted in body-hugging short dresses to skin hugging tights and transparent fabrics at Holi parties and adding glamour to the celebration of colours.
"Light coloured tunics matched with multi-coloured pajamis or ankle length trousers, with chiffon dupattas, are some of the trends which are in vogue. Not only young girls but also married women are trying to get away from their traditional look; so the demand for saris with halter neck and backless blouses has increased," Delhi-based designer Meera Gupta told IANS.
Mumbai-based designer Digvijay Singh, said: "It is one festival that youngsters look forward to and they leave no stones unturned to flaunt their best side."
He also felt that people don't mind showing skin on Holi.
"Skin show is something not too many mind on this occasion. No matter what you wear, eventually you will get drenched," he said.
For Deeksha Aggarwal, a young girl pursuing her B. Com (H) from Delhi University, it's all about how you mix both the cultures together.
"With the changing times, skin-revealing garments are no longer the point of discussion. And this is the reason why I am going to wear a Rajasthani lehenga that I will team with a stylish and sexy choli. I will not only manage to keep my parents happy but will also set a trend," she said.
Raj Kumar from Mathura, a place known for its grand Holi celebrations, said: "Holi is a traditional affair here. Women dress up in Rajasthani lehenga-choli and contrary to the belief that white is an obvious choice for the day, women prefer colourful clothes."
"The women who come to play Lath Maar Holi from Barsana wear bright and vibrant colours," added Raj Kumar who has witnessed the changing trends in clothes over the years.
And what about the traditional whites?
Mumbai-based designer duo Nidhi-Divya Gambhir said: "We prefer going the traditional way but with our own contemporary twist to it. Stick to whites, play around the sheer factors... It's traditional, fun and yet sexy."
So what should trendy people wear this Holi?
"Holi means a splash of colours, so why stick to the basic white? Colours like raspberry, bubblegum pink, coral, mauve, and electric blue are surely going to make you feel special this Holi. Side cowl, trapeze and tulip can be the best accessories this time," said Divya Gupta, owner of clubwear brand Yell, which offers a special Holi collection.